Reef Candy Lures

We are a small business located in the middle of the Pacific Ocean on the island of Oahu, Hawaii. We started off as a small custom lure company that transformed into more than what we could imagine. Now we offer custom rods and gaffs for small watercraft and other accessories as well. Use the "shop button" below to see what we have to offer.

SHOP

Gummies

Welcome to our soft bait collection. These are your common type grubs used here in Hawaii for whipping, jigging, and bottom fishing. Nothing fancy with these grubs just made with a touch of candy.
1 5
View all

Angler

Jessie S. using his custom Rainshadow RX6E rod to land this beautiful shibi (small yellow fin tuna). @jesterbeans

Kage (Spear gaff)

If you aren't familiar, what a kage is. It is a spear used to dispatch fish. A very useful tool for the kayaking angler.

SHOP

  • New to the website

    We have added a kayaking gear to our collection. We are working on bringing in a small amount of rod build materials and rod blanks.

    SHOP 

  • Newport Vessels

    We are an official retailer for Newport Vessels in Hawaii. Available on the website is the new NK180 Pro and other Newport Vessels motors and accessories.

    MOTORS 

  • Custom Rods and Builds

    We offer customs rods and gaffs on our website or we can custom build them for you. Send us an email or DM us on Instagram and we will forward you a build sheet.

    RODS 

Monthly updates

News

About Us.

Aloha and Welcome to Reef Candy Lures. We are a small local and veteran business based on the island of Oahu, Hawaii.

Our products are hand crafted and locally made in Hawaii. We strive to create unique functional fishing gear and tackle for the fishing community. Every product we make is a one of a kind to its own. When we create our products, we pay close attention to how each product made, making sure each item has a candy touch to them. They may seem the same but they are not.

We are striving to be innovative in designing and creating new products to assist all anglers, either being a new newbie, novice, or expert fisher. If you want to see more of what we do, follow us on Instagram and Facebook @reef_candy_lures. We post all of our builds and adventures on our social media platforms.

We offer free shipping on orders over $100

Use code "CANDY" at checkout for free shipping over $100

All orders receive a gift with completed purchases.

We Support our fishing community

We are always trying to support our fishing community, no matter how big or small the event. So, if you are hosting a fishing tournament or event? Send us an email of an exposition on your tournament to reefcandylures@gmail.com

Giveaways

We do random giveaways on our social media platforms. So key in to those platforms. This is just another way to give back our customers and the fishing community.