Unique is the word to describe our logo. A one of kind logo that is like no other product in the industry. The shape just tells it all, "candy"! The treble hook represents, the most common hook used on popper and stickbait lures. The word "reef" where most of my fishing is done!  The color presentation represent fun, we all have fun fishing with family and friends. To create memories of a life time.

Research and development is the most curial, when designing my lures. I have spent many laborious hours in creating a lure that performs well in different water conditions. Swim patterns are the most important when creating a lure, to getting that fish to bite! I have created many different sizes and weights for fishermen and women to use my lures off the rocks or on a boat for those big pelagic game fish. 

Lures are rough cut into basic shape, than hand carved and sanded. All lures are harden before the first coat of resin is applied. After being harden, the lure is sanded and inspected for QC (quality and control) before excepting its first coat of resin. More sanding is done, painting, foiling, decals, more resin and sanding. When everything is all said and done, the lures turn out to become these beautiiful "gems".