Reef Candy Lures

Hand crafted lures made in Hawaii 

Lures in the making

  • Mini Baitah

  • Papio caught by Kauluwehi on the Big Island
  • Ruc popper

  • Umilu caught by Kealii on the island of Maui
  • Prototype V1 Diving stickbait

  • Ulua caught by Jesse on the island of Maui
  • Mini Baitah

  • Papio caught by Sidney on the island of Oahu
  • Baitah Stickbait

  • Kaku caught by Sidney on the island of Oahu
  • Mini Ruc popper

  • Umilu caught by Tanner on the island of Maui

Mini Baitah

Papio caught by Kauluwehi on the Big Island

Ruc popper

Umilu caught by Kealii on the island of Maui

Prototype V1 Diving stickbait

Ulua caught by Jesse on the island of Maui

Mini Baitah

Papio caught by Sidney on the island of Oahu

Baitah Stickbait

Kaku caught by Sidney on the island of Oahu

Mini Ruc popper

Umilu caught by Tanner on the island of Maui

Candy in the making

Design

Unique is the word to describe our logo. A one of kind logo that is like no other product in the industry. The shape just tells it all, "candy"! The treble hook represents, the most common hook used on popper and stickbait lures. The word "reef" where most of my fishing is done!  The color presentation represent fun, we all have fun fishing with family and friends. To create memories of a life time.

R&D

Research and development is the most curial, when designing my lures. I have spent many laborious hours in creating a lure that performs well in different water conditions. Swim patterns are the most important when creating a lure, to getting that fish to bite! I have created many different sizes and weights for fishermen and women to use my lures off the rocks or on a boat for those big pelagic game fish. 

Products

Lures are rough cut into basic shape, than hand carved and sanded. All lures are harden before the first coat of resin is applied. After being harden, the lure is sanded and inspected for QC (quality and control) before excepting its first coat of resin. More sanding is done, painting, foiling, decals, more resin and sanding. When everything is all said and done, the lures turn out to become these beautiiful "gems".

Blog posts

  • Happy New Year's

    What to expect this year. I will be working on getting more lures out this year. Hopefully getting our new swimming stick bait out by the end of su...
  • Maintenance in January

    We will be shutting down for the whole month of January. We will be updating the website with some new changes and will have products available wee...
  • Limited's

    Click to read more, on what's to come for my limited line.